The city of Angers is characterized by a real crossroad of the economy. Every year, the event "Made In Angers" emphasizes the central place that company occupy in our local economy. This event allow also to make stronger the cohesion of a territory, between its inhabitants and its local entrepreneurs. The wealth and diversity of its local businesses are fully expressed in the event. In fact, during one month, there is a lot a visits in a lot of secotrs : industry, health, digital, plant, food, crafts ...
So, Made In Angers canvassed the school where I am formed to organize a competition for their communication campaign, for the 2018 edition. Target : all public. Target heart : student. Proposals of several posters.
OF THE SECTORS
Show the large number of the companies sectors represented during the event. Use of pictograms for a this idea of easy access, something more closer of the public. We put forward the opening of the companies to the general public and this comprehension possible by each visitor.
First propsal by a serie of 4 visuals. In those visuals, the pictograms are linked to show the interaction between the companies during the event and also this idea of cohesion between sectors.
Imagination of a series of 14 visuals, where each poster puts forward a sector by the pictogram which coressponds to its.
But, I think Angers it's a too small city to make something like that.
This is why we can imagine a single poster showing all the sectors, as a kind of talents showcase of Angers